![]() ![]() In Russian, a rallying cry: “Go ahead and be afraid of nothing!” We think it is rather beautiful in Hindi: “Calm mind, make effort” Our very favourite, from our Italian colleagues: “I am Italian and I cannot keep calm”Ī more relaxed, if not slightly impractical, approach from the Spanish: “Keep calm and take a nap” In Brazilian Portuguese, the slogan translates as “Keep calm and keep your head up!” Let us know what you think – if you would like us to do a translation for your language that isn’t already included, or if you have comments on the translations we’ve done, please let us know on our Facebook page. (Secretly, we have a vision of athletes taking home T-shirts, mugs, posters or keyrings of this very British phrase, and sharing the spirit of Keep Calm and Carry On at home…) Please feel free to download and share the images. Here it is, in Brazilian Portuguese, Chinese Simplified, Chinese Traditional, Dutch, French, German, Greek, Hindi, Italian, Japanese, Polish, Russian, Spanish, Turkish and Vietnamese. To celebrate, we wanted to find something unmistakably British, something that sums up the very spirit of Britishness, to boost the morale of all those visitors and athletes descending on the UK.Īnd what could be more British than “Keep Calm and Carry On”? So we ‘transcreated’ the original phrase into other languages, using native speakers to keep the spirit of the original while making it meaningful in each country, and reflecting local cultural values. This summer the UK will host a record number of foreign visitors to our shores.
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